Thursday, August 23, 2012
Local Businesses Team with BRMA to Raise Money
Thrill City, Sacrificial Poets and the Blue Ribbon Mentor-Advocate (BRMA) program are teaming up to reinvent the classic back-to-school accessory: the notebook. They have turned it from something ordinary and unoriginal into something aesthetically different and ethically purposeful, called the Thrill City Book.
Chapel Hill-based clothing and accessories brand Thrill City is producing and selling the books, with spoken word group Sacrificial Poets promoting the release and BRMA representing the cause. For every notebook sale, Thrill City will donate $1 to the Blue Ribbon scholarship fund; however, the purpose of the campaign reaches far beyond that.
The Thrill City Book campaign also wants to make local university students and residents aware of the underserved public school population in Chapel Hill, as well as encourage and spark a more collaborative, consistent conversation between the University and the community while contributing to BRMA's scholarship fund and providing a useful, durable product.
The 8x10-inch notebook is made from 100 percent recycled sheets of paper with a cardboard outer cover and bound spine and costs $5 each. The Thrill City logo is screened on the front and inside is an informational insert that elaborates on education and race in Chapel Hill. To purchase a Thrill City Book, visit http://thrillcitybook.com.
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